For a $25 donation, you can have a ribbon with your loved one’s name on it
The Livingston Police Department has launched a new breast cancer awareness campaign, “The Thin Pink Line,” which aims to donate $5,000 to the Susan G Komen foundation by the end of October.
For the campaign, officers will wear pink badges and adorn the rear window of their police units with pink vinyl ribbons. These pink ribbons will bear the names of honorees’ and the public can donate $25 to have their loved one’s name on the ribbons.
Officer Chris Wadsworth, who started the campaign said, “It was so easy for me to just say we are going to support this thing by throwing these pink badges on our vests and doing these personalized ribbons on the back window and touch so many people so fast.”
The honoree’s names will also be etched into a plaque which will be presented at a reception for donors on Oct. 28 before being placed in the town hall.
At this reception, donors will hear from breast cancer survivors, meet the officer whose unit had their ribbon and a check of all campaign proceeds will be presented to the Susan G Komen Foundation.
Through this campaign, Wadsworth hopes to support breast cancer and to humanize the badge. The name, The Thin Pink Line, comes from the phrase “the thin blue line.”
“The thin blue line is basically defined as the line that separates justice and evil, so I started to think, ‘Well, if there was a thin pink line and we stood in the middle of it and we were able to be the barrier between the two and help as much as we could, we’ll just run with the thin pink line and it just spurred from there’,” Wadsworth said.
All proceeds from the campaign will go directly to the Susan G Komen foundation, and the vinyl ribbons will be donated by Xtreme Graphics. Porky’s is also a business donor for The Thin Pink Line.
The Livingston Police Department intends to make the campaign an annual occurrence and to possibly expand their efforts.
Wadsworth said, “I am planning on this being an annual thing, and I am not planning on stopping here. I think we are going to go forward with cystic fibrosis, autism, down syndrome, anything that we can special needs wise or illness wise that we can make an impact on, we are going to do that.”
Donations can be made HERE.