NEW ORLEANS — History is being made at Super Bowl LIX as New Orleans artist Tahj “Queen Tahj” Williams becomes the first Black woman to design the official logo and theme art for the NFL’s biggest game.
Her groundbreaking work is a bold celebration of Black heritage, deeply rooted in the Black Masking tradition—a centuries-old cultural art form born of resilience and resistance.
Williams, a proud steward of this legacy, has crafted a design that intertwines the vibrant colors of red, green, and yellow with intricate beadwork patterns, paying homage to the artistry of Black Masking culture.
This tradition, established by Black New Orleanians who were barred from mainstream Mardi Gras celebrations, remains a powerful symbol of pride and perseverance.
Her historic artwork will take center stage throughout the Super Bowl, appearing on digital game tickets, the official program cover, and a massive display on the exterior of the Hyatt Regency New Orleans.
A lifelong Saints fan, Williams is no stranger to breaking barriers. As a middle schooler, she defied expectations as the only girl—and captain—of her football team. Now, she steps onto an even grander stage, ensuring that Black culture is seen, honored, and celebrated during one of the most-watched events in the world.
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